Franchising Your Business With Tim Pickwell
Franchising Your Business is a podcast dedicated to helping business owners navigate the complexities of franchising. Hosted by Kevin Rosenquist, the show features expert guests who provide insights into franchise law, operations, marketing, and growth strategies. Whether you’re new to franchising or looking to optimize your franchise system, this podcast delivers valuable advice from industry professionals.
Episodes

Thursday May 08, 2025
Thursday May 08, 2025
Episode Summary:
In this insightful episode, host Kevin Rosenquist interviews attorney Tim Pickwell and special guest Alison Beardsley, founder of Club Pilates and The Red Light Method. Alison shares her remarkable journey from Pilates instructor to successful franchisor, including how she built Club Pilates to over 1,200 locations and her new venture with The Red Light Method. The conversation covers practical insights into franchising, business growth strategies, and valuable lessons learned along the way.
Key Timestamps:
00:00 - Introduction and welcome
00:34 - Introduction of Alison Beardsley and her background
01:19 - How Alison found Tim Pickwell as her franchise attorney
05:40 - Alison's journey from San Diego State to business owner
07:17 - Discussion on keeping business operations lean
09:52 - Details about Club Pilates sale
12:10 - Introduction to The Red Light Method concept
15:36 - Current success and growth of Red Light Method
17:20 - Lessons learned about franchising
About the Show:
"Want to Franchise Your Business?" provides valuable insights into franchising laws, regulations, and practical business advice from experienced professionals in the franchise industry. Each episode features expert guests sharing their knowledge and real-world experiences in franchising.

Monday Apr 21, 2025
Monday Apr 21, 2025
Episode Summary
In this episode of Franchising Your Business: Intro to State and Federal Franchise Laws, host Kevin Rosenquist welcomes back attorney Tim Pickwell to discuss the critical role of legal counsel in protecting franchise brands. Tim, a seasoned franchise attorney, shares insights on finding the right legal representation, the importance of well-drafted franchise documents, and strategies to protect trademarks and intellectual property. The conversation covers common legal pitfalls franchisors face, the impact of social media on franchising, and best practices for ensuring brand consistency across locations.
Timestamps
00:00 – Introduction to the episode and guest, attorney Tim Pickwell00:06 – Importance of legal counsel in franchising00:50 – Finding the right attorney and avoiding unethical consultants02:53 – Why franchisees should share the brand’s values03:24 – Protecting intellectual property, trademarks, and franchise agreements06:07 – Handling franchisee compliance issues and enforcement strategies07:36 – Legal steps to prevent brand misuse and infringement08:53 – Consequences of inconsistent brand standards10:23 – Avoiding problematic franchisees before signing agreements11:55 – Antitrust concerns and franchise pricing models12:50 – Long-term impact of strong legal foundations on brand sustainability14:40 – Specialization in franchise law and why expertise matters15:49 – Closing remarks and where to find more information
About the Show
Franchising Your Business: Intro to State and Federal Franchise Laws explores the legal intricacies of franchising, helping business owners navigate franchise registration, disclosure, and brand protection. Hosted by Kevin Rosenquist, the series features expert insights from attorney Tim Pickwell, providing essential legal knowledge for aspiring and established franchisors.

Friday Mar 28, 2025
Friday Mar 28, 2025
Episode Summary
In this episode of Franchising Your Business, host Kevin Rosenquist welcomes franchise attorney Tim Pickwell for an in-depth discussion on franchise disclosure laws—the legal foundation of franchising. Tim explains the critical role of the Franchise Disclosure Document (FDD), its evolution, and why it’s a vital tool for protecting both franchisors and franchisees. He also covers the impact of federal and state franchise laws, key disclosure requirements, and why attempting to franchise without legal guidance is a risky move.
Timestamps
00:00 – Introduction to the episode and guest, Tim Pickwell
00:42 – What is a Franchise Disclosure Document (FDD) and why is it required?
02:07 – The history of franchise disclosure laws and how they developed
06:46 – How the FDD changed franchise disclosure and protections for franchisees
09:36 – The role of the North American Securities Administrators Association (NASAA) in shaping franchise laws
11:28 – Key sections of the FDD and their importance
13:58 – Why franchisors should never attempt to draft an FDD without legal assistance
14:46 – Closing thoughts and where to learn more
About the Show
Franchising Your Business is a podcast dedicated to helping entrepreneurs and business owners navigate the complexities of franchising. Each episode features expert insights on legal requirements, best practices, and strategies for building a successful franchise system.

Saturday Mar 01, 2025
Saturday Mar 01, 2025
Episode Summary
In this episode of Franchising Your Business, host Kevin Rosenquist sits down with franchise attorney Tim Pickwell to break down the key legal considerations for anyone looking to franchise their business. They discuss the legal definition of a franchise, the risks of an "accidental franchise," and the necessary steps to ensure compliance with state and federal franchise laws. Tim also shares insights into the financial realities of becoming a franchisor, common pitfalls to avoid, and the importance of brand protection. Whether you're just starting to explore franchising or are ready to take the next steps, this episode provides valuable expert guidance.
Timestamps
00:00 – Introduction to the episode and guest, attorney Tim Pickwell00:37 – The legal definition of a franchise (trademark, fee, and control)02:17 – Risks of operating as an accidental franchise and legal consequences03:18 – Why some businesses try to avoid franchise laws and the financial implications04:31 – How to properly comply with franchise regulations, including state and federal requirements06:23 – Key factors to consider when deciding whether franchising is right for your business08:07 – The importance of trademark registration and brand protection09:53 – Common budgeting mistakes when starting a franchise and how to avoid them12:07 – The step-by-step process of creating a franchise14:56 – Setting realistic expectations and financial goals for a franchise business16:42 – Closing thoughts and where to find more resources
About the Show
Franchising Your Business is a podcast dedicated to helping business owners navigate the complexities of franchising. Hosted by Kevin Rosenquist, the show features expert guests who provide insights into franchise law, operations, marketing, and growth strategies. Whether you're new to franchising or looking to optimize your franchise system, this podcast delivers valuable advice from industry professionals.